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Switching to a new web developer: what is yours, and how to move without damage

Want to leave your web developer? What you own, how to move your domain, keep your Google rankings and email, and what switching costs. A step-by-step plan.

Short answer: You can always switch to another web developer, but first secure what is yours: your domain name, your content and access to accounts such as Google Search Console and your Business Profile. A .nl domain moves with a transfer token that your current registrar must hand over within five days. You keep your Google rankings by sending every old URL to its new page with a 301 redirect and leaving those redirects in place for at least a year.

First: should you switch?

One slow reply is no reason to leave. A pattern is. These are the signs it is time:

  • Small changes take weeks or come with a separate invoice every time.
  • You don't know where your site is hosted, whose name your domain is in, or what your monthly fee covers.
  • The site isn't maintained: outdated plugins, an old theme or error messages that never go away.
  • Your site is slow on mobile, you are hard to find, and nothing is being done about it.
  • You want more than a digital business card, such as an enquiry flow, a client login or content management, and your current developer or platform can't deliver it.

If you are in doubt, talk to your current developer first. Sometimes the problem is mismatched expectations, and one good conversation is enough.

What is yours?

That depends on your agreements, which is exactly why you need to check before you switch. Go through these items:

ItemWhat to check
Domain nameWhose name is the domain registered in, and with which registrar? If it is in your developer's name, have it put in yours first.
ContentCopy, photos and documents. These belong to you; ask for an export or make sure you have them yourself.
Design and codeYour contract or terms and conditions decide this. Often you get a right to use the work, not ownership of all of it.
AccountsGoogle Search Console, Google Analytics, your Google Business Profile and any ad accounts: make sure you are the owner, not just a user.
Hosting and emailWhere does the site run, and does your business email go through the same provider? That decides how careful the move needs to be.
LicencesPaid plugins, themes or fonts are sometimes on your developer's account and don't move with you automatically.

What can you take with you? It depends on the platform

PlatformWhat can move
WordPressAlmost everything: files, database and content. Another developer can take the site over or move the content to a new site.
WixNot the site itself. Wix states that a site has to run on its own servers and doesn't support external hosting. Your domain and (manually) your content do move.
SquarespacePart of the content, as an XML file in WordPress format. Styles, custom CSS, store and portfolio pages don't move.
Custom buildDepends on your agreements: the code made for you, the content and the database. Ask which parts remain the developer's own.

Moving from a website builder to a custom build therefore means rebuilding the site. That sounds like a downside, but it is also the moment to get structure, speed and copy right in one go.

Step-by-step: switching without damage

  1. Check your contract. What is the notice period, is a hosting subscription still running, and what does it say about ownership and handover?
  2. Collect access: logins for hosting, the admin, the registrar and every Google account. Make sure you are the owner yourself.
  3. List all your current URLs. Your sitemap or Google Search Console is a good starting point. Mark the pages that bring in visitors and enquiries.
  4. Have the new site built in a staging environment. Your current site stays online until the new one is ready.
  5. Make a redirect plan: every old URL gets a 301 redirect to the best-matching new page. Not everything to the homepage.
  6. Sort out email before you change DNS. Move the mail records (MX, SPF, DKIM) to the new DNS settings, or you will miss email.
  7. Transfer your domain if needed. For a .nl domain, request the transfer token from your current registrar, which must provide it within five days. Your new registrar then handles the transfer with SIDN, the .nl registry.
  8. Launch and check. Test the redirects, submit the new sitemap in Google Search Console and watch your rankings and errors for the first few weeks.

How do you keep your Google rankings?

For a site move, Google recommends server-side permanent redirects from every old URL to the new one. According to Google, 301 redirects don't lose link value, but you should expect temporary fluctuations in rankings during the move. Google advises keeping redirects in place for at least a year; longer is fine.

If only your developer changes and your domain stays the same, you don't need the Change of Address tool in Search Console. That is meant for moving to a different domain. What does count: the same or better content on the new pages, good metadata and a fast site. At Vorteca, that technical SEO foundation is part of every build.

What does switching cost?

  • Ongoing costs with your old provider until the end of your notice period or hosting subscription.
  • Possibly handover costs, if your old developer charges for that under your contract.
  • The new site. A custom website from Vorteca starts at €950 excluding VAT, a larger site with more pages from €1,950, plus Vorteca Core from €25 per month. See how much does a website cost.

Plan the switch so the new site goes live before your old contract ends. A straightforward business site from Vorteca is usually live within three to five weeks, so start well before the end date.

How we handle it ourselves

If you say switching should be easy, you have to live up to it yourself. Vorteca Core can be cancelled monthly, effective at the end of a calendar month. If you leave, we hand your environment over to your own accounts or to another party, or take it offline if you ask us to. The handover work is billed as additional work. What is yours and what remains Vorteca's is set out in our terms.

Common questions.

Can my web developer refuse to hand over my website?

That depends on your contract and whether everything has been paid. As the holder you can always move your domain name: for a .nl domain, your registrar must hand over the transfer token within five days. If it doesn't arrive, request it again or ask your new registrar for help.

Will my website go offline during the switch?

It doesn't have to. The new site is built in a staging environment and only goes live when it is ready. When the DNS changes, it can take a few hours before everyone sees the new site.

Will I lose my place in Google?

Not if you send every old URL to the right new page with a 301 redirect and your content is at least as good. Do expect some temporary fluctuation in the first weeks.

What happens to my business email?

Your email keeps working as long as the mail records (MX, SPF and DKIM) are moved correctly. Arrange this before changing DNS, especially if your email and website are currently with the same provider.

Can my Wix site be moved to a custom build?

The Wix site itself can't move, because it only runs on Wix. Your domain, copy and images can. The new site is rebuilt, with redirects from your old URLs.

Intake

Curious what it would cost for your business?

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